About
Aisha Okonkwo is building ThreadCircle, a sustainable fashion marketplace that connects conscious consumers with verified ethical brands and enables peer-to-peer resale of quality secondhand clothing. Currently raising a $2M seed round after growing to $150K monthly GMV and 25,000 active users.
Aisha's background combines fashion industry experience and sustainability expertise. She spent five years at Net-a-Porter in merchandising and sustainability initiatives, then led circular fashion programs at ThredUp. She saw an opportunity to create a platform that curates rather than commoditizes sustainable fashion.
ThreadCircle differentiates through rigorous brand verification (only 15% of applicant brands are approved), an AI-powered styling feature that reduces returns by matching users to items that fit their style, and a carbon tracking feature that shows environmental impact of each purchase.
Current metrics: $150K monthly GMV (growing 20% MoM), 25,000 active users, 85 verified sustainable brands, 45% repeat purchase rate, and $45 average order value with 15% take rate. The platform has prevented an estimated 50,000 lbs of clothing from landfills.
Previous backing includes $400K from climate-focused angels and a small accelerator grant. The core team includes Aisha (CEO), a former Stitch Fix ML engineer (CTO), and an ex-Poshmark marketplace operations lead (COO).
Aisha is seeking seed investors passionate about sustainable consumer, particularly those with expertise in marketplace dynamics, fashion retail, or ESG investing. She values investors who can provide introductions to sustainable fashion brands and consumer marketing expertise.
Target raise: $2M seed on $10M post-money valuation. Use of funds: expand brand partnerships (target 200 brands), launch mobile app, scale marketing with influencer partnerships, hire operations team.
Aisha holds a BA in Business and Sustainability from NYU and is based in London, with plans to expand to the US market. She is also a vocal advocate for sustainable fashion and speaks regularly at sustainability conferences.
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