About
Carlos Rodriguez is a go-to-market specialist who has helped 40+ B2B SaaS companies build and scale their revenue engines from $0 to $10M+ ARR. As founder of GTM Partners, he works with seed and Series A companies on sales strategy, pricing optimization, and early customer acquisition.
Carlos spent 15 years in B2B sales leadership, including VP of Sales at Zendesk (pre-IPO), Head of Revenue at Drift, and CRO at two venture-backed startups (one exit, one acquisition). He has hired and managed over 200 sales professionals and personally closed over $50M in enterprise deals.
His advisory practice focuses on: building first sales playbooks, transitioning from founder-led sales to a sales team, pricing and packaging optimization, sales process and tooling implementation, and coaching first sales hires. He works with technical founders who have achieved product-market fit but struggle with systematizing revenue growth.
Carlos typically engages for 6-12 month projects, working 10-15 hours monthly per company. His methodology includes hands-on call shadowing, CRM pipeline audits, competitive positioning workshops, and building repeatable sales processes. He is known for quickly identifying the 3-4 high-leverage fixes that unlock growth.
Typical clients include: B2B SaaS companies with $500K-$3M ARR, technical founders struggling with sales hiring, and companies transitioning from product-led to sales-assisted growth. He charges a combination of monthly retainer and performance-based bonuses tied to ARR milestones.
Recent clients include DataOps.io (grew from $1M to $5M ARR), CloudSecure (first 10 enterprise customers), and DevAnalytics (hired first 5 sales reps). Carlos holds an MBA from Columbia Business School and is based in Austin, Texas.
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